Preparing your home for sale

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Why choose to hold open homes when selling?

Open homes are one of the most effective ways of marketing a property and attracting interest from a wide variety of buyers. 


Some of the advantages are:


  • You have plenty of time to ensure your property is tidy and ready for inspections
  • You can control the viewing times
  • Open homes can create plenty of activity, even in a slow market
  • Interest and activity can trigger urgency with buyers
  • Your Harcourts sales consultant’s time is put to best and most effective use. They will have the opportunity to talk to numerous people about your property
  • Comments from open home visitors can provide feedback on price, presentation, sales appeal, etc.

Top tips for attracting potential buyers and higher offers

Your property may not need all of the below, so it’s really about taking a look at your home objectively from a prospective buyer’s perspective and assessing what needs to be done. What would distract you if you were inspecting the property? What would you want to replace or update if you were thinking of making an offer? If you were to say to yourself “this place is great, but...”, how would you finish that sentence? Once you’ve made a list of the possible things your property needs, you can employ the four tips below to make your home a stand-out to the sea of prospective buyers out there.

De-clutter

The first tip is the simplest. It’s obviously a must to clean and tidy your home before an inspection, but it’s crucial to also get rid of clutter that could stand in the way of a prospective buyer picturing themselves within the home. That means getting rid of personal nick knacks and photographs, unnecessary furniture or furniture within a room not designed for that purpose, for example a bed within a space traditionally used as a living area. Even if it means putting belongings and furniture into storage until the property sells, the investment will be worth it.

Repair

Make any aesthetic repairs well before inspection. Things as small as a chip in paint in an interior wall could detract from the overall feel for the home, so get these things up-to-date before your open home. You could also invest in updating features like tired curtains, older fixtures and fittings, or laying new turf if you have a patchy lawn.

Style

Once clutter free, consider using a home stylist or home staging service. The results can be dramatic. Home stylists will take a look at your space, and then loan you the furniture which is the size and style best suited for your home, which will make a space look bigger, comfortable and liveable. Again, this will help potential buyers to see themselves living in the space.

Photograph

Before even getting to your first home inspection, consider using a professional photographer to take quality, well-lit pictures of your home. After going to the trouble of updating, de-cluttering and staging your property, the last thing you want to do is turn people away before they’ve even inspected your home. Professional photos are taken with professional equipment, they can make spaces look bigger, well-lit and showcase them in the best possible way. Plus you benefit from the experience of someone who knows exactly how to take a photo that appeals. This way, you attract buyers looking online, scanning through ads, and looking through the paper. 


Read more about the various methods of selling your home and take a look at this moving checklist.